The Ontario government announced plans Wednesday to spend $1.4 billion on a new highway sign that would give motorists a quick, convenient way to get from their destination to their destination.
The sign, which would be installed on the Highway 401 corridor between Brampton and Mississauga, will be one of the most popular signs in Ontario’s history, said Ontario’s transportation minister.
The highway sign, with a large circular icon, will also have an option to leave a message on a cellphone, said Transportation Minister Brad Duguid.
It is expected to cost about $1 million to install.
“The main benefit of the new sign is to make it much more accessible to drivers and to reduce congestion,” Duguid said in a statement.
“That’s the main purpose of it.
It’s a signal that this province is ready to be the province that is driving and doing things differently.”
A major transportation project in Ontario has been underway for more than a decade, with $6 billion of federal money and $1-billion from provincial and municipal funds.
The signs will be installed along Highway 401, between Brampsville and Mississaugas, but not all of the highway will be completed by the end of 2020.
The project is expected cost around $1,500 per person to install, with some of the costs covered by the provincial government, said Duguid, who is also the provincial minister responsible for the province’s roads.
The signs will also be free for motorists to use on private roads.
The Highway 401 sign was first proposed in 1999.
It was approved by the province in 2005 and the highway was first opened to traffic in 2008.
The new sign will be on the southbound lane of Highway 401 between Bramton and Mississa, but the highway itself is currently open to traffic only to pedestrians and cyclists.
The highway, which was built in 1959, has over 10,000 kilometres of traffic lanes.
The ministry has previously spent $700 million on the signs and is now spending another $100 million on them, with more to come.